30Apr
SaaS spend over the past year for SMB companies has doubled 100%, for mid-sized companies it’s grown 66%, and for enterprise companies… it’s essentially been flat.
All posts by ajishkumar.
20Apr
The big trend: agile marketing adoption is up from 32% in 2019 to 42% in 2020.
10Apr
Europe developed 78% more DAM and MRM tools — digital asset management and marketing resource management — than the US. In contrast, the US developed 252% more ABM tools than Europe.
19Dec
This Paychex stack is probably my favorite of this year’s entries. They’ve crafted a precision diagram of their marketing stack along three dimensions that’s simply brilliant.
18Dec
Esri’s stack does a beautiful job of explaining the different tools they use, with a simple label on each describing what it does
17Dec
Juniper Networks is another repeat Stackies contributor from 2018. Last year’s entry was well done.
16Dec
Airstream is a repeat participant in The Stackies, for which we’re enormously grateful. You can check out their entry in last year’s Stackies awards.
15Dec
The innovation that they brought to their stack visualization is at the bottom of the slide: showing the relative percentages of teams engaged at each stage — Marketing, Insights, Creative, Ecommerce, and Sales.
14Dec
83% of marketers have swapped out at least one marketing software application in the past year.