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martech tools

Marketing tools between landscapes

Europe developed 78% more DAM and MRM tools — digital asset management and marketing resource management — than the US. In contrast, the US developed 252% more ABM tools than Europe. This will be an exercise to the reader to concoct your favorite hypothesis for those two divergences and others in this chart. Market structure? Regulation? Culture? Espresso? Read more . . .

Source: Chief Martech