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Martec Law – Tech Changes Fast, Org Slow

“Digital transformation” has been a hot topic for at least a decade. For companies at any real scale though, their plans for transformation were frequently mapped out in years. And as they started that journey, those years typically stretched into even more years.

This resistance to change was totally understandable, given human psychology, but also given the trade-off of short-term economic incentives for many businesses relative to longer-term strategic moves with outcomes clouded (get it?) in the misty future.

In fact, this inertial force resisting change was so prevalent in dragging down digital initiatives that it inspired my Martec’s Law observation: technology changes exponentially, yet organizations change logarithmically: Read more…