SaaS spend over the past year for SMB companies has doubled 100%, for mid-sized companies it’s grown 66%, and for enterprise companies… it’s essentially been flat.
The number of SaaS apps in enterprise stacks has grown by ~42%, but their total SaaS spend has remained the same. Unless all their net new apps are free
“Reducing expenses” is one of the top three reasons companies rip-and-replace martech, so it makes sense that latter dynamic is at play.
Better, cheaper, easier to use, and better integrated products can make a dent in the martech universe.
Of course, these trends aren’t limited to martech. It’s happening across all departments. Read more . . .
Source: Chief Martech