+(91) 98 60 56 33 59 ajishkumargmail.com Nirvana, MLA Road, NMA, Pkd. KL, India
saas apps trends

SaaS adoption 2020 trends

SaaS spend over the past year for SMB companies has doubled 100%, for mid-sized companies it’s grown 66%, and for enterprise companies… it’s essentially been flat.

The number of SaaS apps in enterprise stacks has grown by ~42%, but their total SaaS spend has remained the same. Unless all their net new apps are free

“Reducing expenses” is one of the top three reasons companies rip-and-replace martech, so it makes sense that latter dynamic is at play.

Better, cheaper, easier to use, and better integrated products can make a dent in the martech universe.

Of course, these trends aren’t limited to martech. It’s happening across all departments. Read more . . .

Source: Chief Martech