For those who think The Stackies are cheesy awards, well…
Seriously though, it’s awesome to have this great example of a popular consumer brand’s marketing stack from Sargento Foods. With a wonderful brand metaphor, they’ve organized their stack into four stages:
- Plan your meal — digital media & audience strategy
- Create your dish — develop the content
- Activate your taste buds — executing the plan
- Measure your skills — measurement & performance
SourThe innovation that they brought to their stack visualization is at the bottom of the slide: showing the relative percentages of teams engaged at each stage — Marketing, Insights, Creative, Ecommerce, and Sales.
Source : Martech