For those who think The Stackies are cheesy awards, well…

Seriously though, it’s awesome to have this great example of a popular consumer brand’s marketing stack from Sargento Foods. With a wonderful brand metaphor, they’ve organized their stack into four stages:

• Plan your meal — digital media & audience strategy
• Create your dish — develop the content
• Activate your taste buds — executing the plan
• Measure your skills — measurement & performance

SourThe innovation that they brought to their stack visualization is at the bottom of the slide: showing the relative percentages of teams engaged at each stage — Marketing, Insights, Creative, Ecommerce, and Sales.

Source : Martech