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Sargento Foods Marketing Stack

For those who think The Stackies are cheesy awards, well…

Seriously though, it’s awesome to have this great example of a popular consumer brand’s marketing stack from Sargento Foods. With a wonderful brand metaphor, they’ve organized their stack into four stages:

  • Plan your meal — digital media & audience strategy
  • Create your dish — develop the content
  • Activate your taste buds — executing the plan
  • Measure your skills — measurement & performance

SourThe innovation that they brought to their stack visualization is at the bottom of the slide: showing the relative percentages of teams engaged at each stage — Marketing, Insights, Creative, Ecommerce, and Sales.

Source : Martech