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The Martech Show Episode #2

The second episode of The Martech Show is now posted for your viewing pleasure. It was a great honor to have David Raab, founder of The CDP Institute — indeed, the person who defined the customer data platform category.

David had just completed the analysis of the latest CDP Institute Member Survey, and he brought along a collection of interesting findings related not only to CDPs but martech architecture and management in general.

One slide that we spent a fair amount of time discussing was this analysis of the obstacles to CDP success — and how they shifted depending on the stage that a company was at in their adoption of a CDP.