With Christopher Penn, co-founder and chief data scientist of Trust Insights as our editorial guest — and a true expert on the subject of AI and machine learning in marketing — I let the conversation drift to topics that Christopher felt particularly passionate about:

1. How to detect BS in AI sales pitches from martech vendors.
2. The many ways in which bias can slip into machine learning — and the terrible consequences that can happen when it does.

These are both important issues, and Christopher did an excellent job explaining different kinds of AI/ML bias and how they can creep in. One of the examples he shared was particularly eye-opening. Don’t let your brand accidentally end up featured in a presentation that way.

Christopher also shared solid advice for marketers concerned about losing their jobs to AI.